On May 19, the series of events "Searching for Beauty in China • Blooming Sanqing" & Shangrao 2024 "5·19 China Tourism Day" Main Venue kicked off in Sanqingshan UGGp. Amid the fragrance of azaleas in May, visitors experienced the magnificent landscapes of Shangrao, enjoyed the beautiful scenery of Sanqingshan UGGp, and indulged in a splendid cultural and tourism feast. This event was guided by the United Front Work Department of the CPC Jiangxi Provincial Committee and the Organizing Committee of the "Searching for Beauty • China" Thematic Activity. It was hosted by the United Front Work Department of the CPC Shangrao Municipal Committee and the Shangrao Municipal Bureau of Culture, Radio, Television and Tourism. It was co-organized by the Shangrao All-for-One Tourism Development Center (Shangrao Public Cultural Service Center), Sanqingshan Geopark Administrative Committee, and the Shangrao Federation of New Social Strata Persons.

May 19, is the 14^th China Tourism Day. The theme for this year is "Travel China for a Happy Life". In recent years, culture and tourism in Shangrao have achieved remarkable development, making Shangrao one of the most popular tourist cities in China.

At the launching ceremony, the 2024 high-quality tourism routes "Explore the Great Beauty of Shangrao • Enjoy a Cool Summer" were grandly released.Awards were presented on site for the "Special Contribution Award (Event Category) of Searching for Beauty in China", "Excellent Municipal-Level Event Organization Unit of Searching for Beauty in China", and the winners of the Shangrao Spring Tourism Topic Challenge. The topic campaign #Explore the Great Beauty of Shangrao Enjoy a Cool Summer# was launched simultaneously.

The event carefully planned five flash mob activities: the "Flower Dynasty & Hanfu Gathering" for Hanfu enthusiasts, the "Wonderful Brushwork & Sketching Parade", the "Tasting Flowers & Seeking the Dao" alpine tea art salon, the "Flower Mountain & She Charm" energetic dances of the She people, and the "Stepping on Lotus" health-preserving Tai Chi healing session.

Guests also tasted the unique Sanqing He Tang Banquet and joined the passionate World Dance Cover Competition and the "Blooming Youth" Song and Dance Carnival.

During the event, a round-table forum was also held. More than 40 people, including leaders of the New Social Stratum Association from some provinces and cities and representatives of internet influencers, attended the forum. They exchanged views on the theme of "How Internet Figures Can Boost the Development of Culture and Tourism".

Taking the "5·19 China Tourism Day" as an opportunity and the "Searching for Beauty · China" brand as the main line, this event aims to give full play to the "digital potential" advantages of the majority of internet figures, deeply explore the "United Front + Culture and Tourism" cooperation model, promote the beauty and culture of Sanqingshan, and comprehensively enhance the visibility and reputation of the "Magnificent Shangrao · Comfortable Mountains and Rivers" cultural tourism brand. Nearly 400 people participated, including members of the National Service Group for New Social Strata, internet influencers, and journalists from news media.