From June 13 to 17, Sanqingshan UGGp, together with Wuyuan, Wangxian Valley and other scenic spots, successively held a series of activities for the “Qing-Wu-Jing · Wu Wang Sanqing” Tourism Promotion Month in Xiangyang (Hubei), Kaifeng (Henan) and Zibo (Shandong). The event aims to stimulate the medium-and long-distance tourist market, continuously strengthen the “The Splendor of Sanqingshan” brand, support the campaign of “Bringing Tourists into Jiangxi”, and build a high-quality “Most Beautiful Journey” tourist route.

On June 13, the promotion month kicked off in Xiangyang, Hubei Province. The event featured the “Qing-Wu-Jing” Tourist Route Promotion Conference & the “Four Levels and Four Advances” Cultural and Tourism Promotion Conference of Sanqingshan (Xiangyang Stop) as well as the “Beyond Mountains – Sanqingshan” Shopping Mall Promotion. Through interactive sessions including featured performances, resource promotion, prize-winning quizzes and Dragon Boat Festival gift distribution, the event presented Xiangyang citizens with a multi-dimensional showcase of Sanqingshan’s granite peak forest landforms, natural scenery and Taoist culture.

Following special promotions in Fujian, Anhui, Shanghai and other regions, the Xiangyang stop represents an important step for Sanqingshan UGGp in further advancing its “Four Levels and Four Advances” marketing strategy, marking the Geopark’s official in-depth development of the Hubei tourist market.

On the evening of June 15, the promotion event arrived in Kaifeng, Henan Province, with its stage set up for the first time in the Qingming Riverside Landscape Garden, a national 5A-level scenic spot. Representatives from scenic areas including Sanqingshan UGGp, Wuyuan Rural Culture and Tourism, Wunvzhou, Gexian Village and Xiaoyao Valley gave joint promotions, attracting nearly 100 tour operators from Zhengzhou and Kaifeng. In addition to scenic spot introductions, wonderful performances were presented at the event, including The Most Beautiful Mountain, the original theme song of Sanqingshan UGGp, as well as dances and Sichuan Opera shows. Interactive sessions allowed visitors to experience the charm of northeastern Jiangxi in person. The event further expanded the Henan tourist market and warmed up for the summer tourism season in advance.

On June 17, the promotion came to Zibo, Shandong Province, entering a factory campus for the first time — Shandong Aluminum Group. Featured summer resort tourism products were launched for nearly 100,000 employees and their families of the enterprise. Centering on “benefiting the people with policies, integrating resources, and building channels together”, representatives of Sanqingshan UGGp gave detailed introductions to the core landscapes of the World Natural Heritage Site and its summer resort resources. Jointly with Wuyuan Rural Culture and Tourism, a high-quality “landscape + culture” in-depth tour route was developed. With an elaborately arranged venue, the prize quiz and raffle sessions created a lively atmosphere. More than 60 key tour operators in Zibo attended for consultation, and had in-depth exchanges with scenic spot representatives on route design, local reception services and other matters, laying a solid foundation for follow-up regional cooperation.

Through targeted marketing campaigns by entering business districts, industrial parks and factory campuses, the series of events of this Promotion Month has attracted thousands of on-site visitors and more than 100 travel agencies, effectively raising the profile of the tourism brand of northeastern Jiangxi in the Central Plains and East China regions. Sanqingshan UGGp will continue to deepen regional cooperation, innovate promotion models, welcome tourists from all directions with richer tourism products and high-quality services, and promote the high-quality development of cultural and tourism integration.