Recently, Sanqingshan UGGp has launched  a cross-border collaboration with Justice Online, an online game developed by NetEase. The iconic landscapes of the geopark have been reproduced in the game, and themed check-in spots have been set up in the Geopark.

In this collaboration, photo-taking installations with game characters and Q-version check-in spots have been set up in areas including the Jinsha Cableway, Python Slithers out of Mountain Viewing Platform, Oriental Goddess Viewing Platform, and Jade Platform within the Geopark. Some cabins of the Jinsha Cableway are decorated as Justice Online limited-edition themes. The Geopark has also launched a co-branded check-in map and placed named advertisements on high-speed rail lines.

Sanqingshan UGGp is the prototype for the “Sanqingshan” scene in the game Justice Online. This collaboration aims to attract young visitors and promote the Geopark’s tourism resources by leveraging the influence of the game IP.

Follow-up collaborative activities will be launched successively.