The event focused on the three main lines: “core positioning, integrated development, and long-term sustainability”, and relied on the advantages of the united front to comprehensively enhance the brand influence of “The Splendor of Sanqingshan”.

Highlighting “core positioning”, more than 200 well-known online personalities from the national, provincial, municipal and county levels gathered at Sanqingshan UGGp to carry out field interviews. They produced over 320 videos and more than 2,900 related reports, promoting the beauty of Sanqingshan UGGp and spreading its culture.

Focusing on “integrated development”, well-known online influencers were specially invited in the early stage for preheating. During the event, the “Sanqing He Tang Banquet” was held, and the cast watched the stage play Legend of Sanqing. Four themed field trip routes were designed to allow online personalities to immerse themselves in the diverse charm of Sanqingshan UGGp. On the day of the launching ceremony, the derived topics gained high popularity, creating a strong festive atmosphere.

Emphasizing long-term sustainability, the Geopark has simultaneously issued an incentive policy for online influencers. From September 2023 to September 2024, it will continue to host field creation activities, promote agricultural products, and support rural revitalization, with an expectation of recruiting 10,000 online personalities to participate in the joint promotion.
This event is not only a concentrated display of the natural and cultural beauty of Sanqingshan UGGp, but also a vivid practice for people from new social classes to serve local development and spread mainstream values.