In 2024, the tourism market of Sanqingshan UGGp has maintained a positive momentum of strong start and steady growth. 

From January to June, the number of domestic and international tourists received at the main area increased by 29.6% year on year. Tour groups received increased by 44.5% year on year. Inbound tourist arrivals surged by 1169.3% year on year. Tourists from outside the province accounted for 83.54% of the total. The ratio of group tourists to individual tourists remained at 4:6.

Revenue of large-scale hotels, guesthouses, homestays, restaurants and commercial outlets in the area has increased to varying degrees. 

Based on the above data, the changes in the tourism market of the Geopark in the first half of 2024 were summarized in four aspects: the growth in tourist volume, the improvement in consumption quality, the transformation of the tourist source structure, and the increase in ticket revenue. It was also proposed that marketing work in the second half of the year should adopt more innovative methods and more specific measures.

First, innovate methods to strengthen marketing. Seize the opportunities brought by the integrated development of the Yangtze River Delta, further tap market potential, consolidate and expand market share, and accelerate the upgrading of publicity and marketing.

Second, pinpoint positioning to build the brand. Faced with fierce homogenization competition among national mountain-type areas, the key to standing out lies in identifying an accurate positioning and creating a distinctive themed IP.

Third, adapt to the market to optimize measures. As publicity and marketing evolve rapidly, we must stay market-oriented and optimize policies and activities according to market demand.

Fourth, strengthen management to improve services. The goal of publicity and marketing is to attract visitors. We must further retain tourists through optimized services, turning "traffic flow" into "staying volume".

At the meeting, the Sanqingshan Culture and Tourism Bureau reported on the progress of publicity and marketing work for the first half of 2024. Representatives of enterprises, scenic spots, hotels, business outlets, travel agencies, homestays, tour guides, OTAs and online influencers in the area exchanged and reported on the marketing work in the first half of the year.

The holding of this publicity and marketing work conference has provided strong support for the development of the area’s marketing in the second half of the year. In its upcoming marketing efforts, Sanqingshan UGGp will actively embrace new situations, new challenges and new opportunities. The entire area will continue to pursue excellent services and outstanding quality, and jointly boost the brand of "The Splendor of Sanqingshan"!