In order to "heat up" the summer tourism market, the Tourism Bureau of Mount Sanqing Management Committee plans in advance to launch a diversified marketing campaign against the summer tourism market.

1、 Action measures

Overseas, we participated in the HAN-ATOUR Tourism Expo in South Korea, cooperated with overseas tourism organizations, and Mount Sanqing Scenery Photo was first shown in Times Square in New York, USA. Within the territory, under the situation that the tourist source markets of Jiangsu, Zhejiang and Shanghai are gradually full, Mount Sanqing actively develops the tourism market in the central part of China, and holds tourism product promotion conferences in Changsha, Hunan and Wuhan, Hubei in conjunction with Wuyuan, attracting more than 20 local newspapers, television stations and online media in Hunan and Hubei, as well as 272 travel agencies in Hunan and Hubei. Subsequently, the first group of nearly 300 tourists from Hubei rushed to Mount Sanqing, with remarkable marketing effects. With the advent of Qixi Valentine's Day, Mount Sanqing launched the "Romantic Qixi Love Wishing Wall" activity in Jinsha Square to let people who love make wishes and create a warm festival atmosphere.

2、 Online Marketing

On July 27, we cooperated with Sina Tourism, a well-known online media, to let more than 60 "friends" of Sina visit Mount Sanqing with their microblogs and experience Mount Sanqing in depth. Nearly 10000 microblogs were forwarded, and good online marketing results were received. Up to now, Mount Sanqing Sina and Tencent official microblogs have nearly 200000 followers. Despite the popularity of microblog, WeChat is not willing to lag behind. At present, Mount Sanqing has opened an official WeChat platform to show the highlights of Mount Sanqing scenic spot from multiple perspectives, which will be a beneficial supplement to Mount Sanqing's online marketing.

3、 Print and television media

Cooperate with 6 sets of strategic partners in Jiangxi to shoot multiple Mount Sanqing feature films and scenery videos; cooperate with the Beijing Tourism Business Daily to publish multiple Mount Sanqing tourism articles; Cooperate with Jiangxi Pictorial News Agency to produce Mount Sanqing special topic on Qixi Valentine's Day; Cooperate with Wuhan Morning News, Evening News and Chutian Gold News to launch multiple print advertisements of Wuhan Mount Sanqing through travel train.