On January 15, the Sanqingshan UGGp 2025 Global Travel Merchants Conference & Media Partners Exchange Conference was held in Shangrao. Nearly 600 guests, including domestic travel merchants, mainstream media, OTA platforms, new media outlets, and internet influencers, attended the event to discuss brand building under the theme of "The Splendor of Sanqingshan".

The conference first reviewed Sanqingshan’s key achievements in 2025.

During the conference, representatives from Jiangxi Wangjiang International Travel Service and Huangshan Lizhan International Travel Service spoke as domestic and inbound market channel representatives. They affirmed Sanqingshan’s "Lv Xiao'er" service mechanism and put forward cooperation proposals on joint route development. You Jing, Deputy Editor-in-Chief of Jiangnan Metropolitan News, delivered a speech as a media representative, exploring the direction of Sanqingshan’s publicity and development in 2026.

Subsequently, the conference commended outstanding collectives and individuals in publicity and marketing for 2025.A total of 20 organizations and 11 individuals received awards including Pioneer Travel Agency, Excellent Partner, Pioneer Tour Guide, and FairySpirit Communicator.

Sanqingshan tourism promoters officially announced the 2026 publicity and marketing policies on site: Establish 10 additional "Lv Xiao'er" marketing branch centers; Launch 18 team incentives, overseas market support, online customer acquisition subsidies, and the "Three Supports & One Free" initiative; Launch new products such as seniorfocused tours, buddy tickets, and the onepass ticket for Sanqingshan + Yulian Waterfall. In terms of new media, efforts will focus on the "The Splendor of Sanqingshan" IP to strive for 5 billion online impressions. In creative marketing, a product research and development department will be established to drive the transformation of emotional value into traffic value and economic value.

During the conference, a symposium for the "Lv Xiao'er" Marketing Branch Centers and an exchange meeting for OTA and new media representatives were held simultaneously. The meeting reported on the progress of branch center construction in 2025 and discussed content placement and influencer collaboration for 2026.

At the appreciation dinner, Sanqingshan UGGp cultural tourism promoters launched the "Greater Sanqing" tour routes: Three major products on the mountain: one-day tour, in-depth tour, and leisure tour; A one-pass ticket package for Yulian Waterfall, Immortal Valley, and Xiaoyao Valley at the foot of the mountain; Two premium integrated routes: "Wu Wang Sanqing" and "Qing Wu Jing".

Attendees stated that they would take this conference as an opportunity to further cooperation. Going forward, Sanqingshan UGGp will continue to advance toward its goal of building a world-class tourist destination.