In the first quarter of 2024, the tourism market of Sanqingshan UGGp experienced an extraordinary boom. Visitor numbers increased by 31.1% compared with the same period in 2023 and by more than 70% compared with 2019. The area welcomed two peak periods within three months. First, the Spring Festival Golden Week: visitor arrivals ranked among the top in the province, up 80% from 2023 and 100% from 2019. Second, during the Nvshen Month festival, we launched the model of “10,000 tourists every day”. Since March, the average daily number of tour groups has reached more than 260; the proportion of tourists from outside the province has reached 90%; and more than 60 overseas tour groups were received in the first quarter.

The conference comprehensively summarized the overall publicity and marketing achievements of Sanqingshan UGGp in the first quarter and outlined the direction for the work in the second quarter. All participants also exchanged views and put forward relevant suggestions on enterprise operation and new media marketing.

We got off to a flying start in the first quarter of 2024. However, the market is like a battlefield with increasingly fierce competition. We must always keep a clear head, keep innovating and improving. In the second quarter, we should work even harder with the spirit of courage and perseverance. We will further deepen publicity and marketing efforts, expand thinking, enhance capabilities, strive to create greater value for the area, and support the promotion of the "The Splendor of Sanqingshan" brand.