On the morning of March 7, the launching ceremony of the "Sanqingshan Nvshen Month" & Spring Tourism Market Series Events was held at Jinsha Tourist Square, Sanqingshan UGGp. Guided by the Shangrao Municipal Bureau of Culture, Radio, Television and Tourism, the event was hosted by Sanqingshan Geopark Administrative Committee and organized by the Bureau of Culture and Tourism of Sanqingshan UGGp, aiming to promote the Geopark’s tourism resources and revitalize the spring tourism market.Ge Jian, Secretary of the Party Committee of Sanqingshan UGGp, attended and announced the official launch of the events. Zhou Yaying, Secretary of the Party Leadership Group of the Shangrao Municipal Bureau of Culture, Radio, Television and Tourism, presented the flag to representatives of the "First Departure of the 2025 National Hundred-City Direct Bus Service".
The ceremony was presided over by Wang Chunhui, Deputy Secretary of the Party Committee and Director of Sanqingshan Geopark Administrative Committee. He introduced that a series of tourism products themed on Sanqingshan’s natural scenery and cultural heritage would be launched, and announced the official establishment of the Sanqingshan "Lv Xiao'er" Global Travel Merchants Service Center and the "Big Brand" Marketing Center.

During the plaque-unveiling ceremony, Zhou Yaying and Ge Jian jointly unveiled the plaque for the Sanqingshan "Lv Xiao'er" Global Travel Merchants Service Center; Wu Xiangyang, President of the Shangrao Culture and Tourism Association, and Lai Xinwei, Member of the Party Committee and Deputy Director of Sanqingshan Geopark Administrative Committee, unveiled the plaques for the Beijing and Tianjin Branches of "Lv Xiao'er";
Yang Guifa, Executive Vice President of the Shangrao Culture and Tourism Association, and Wu Yexin, Member of the Party Committee and Deputy Director of Sanqingshan Geopark Administrative Committee, unveiled the plaques for the "Big Brand" Marketing Center and its Nanjing Branch.
After the launching ceremony, the attending leaders and guests visited the exhibition booths of the "Sanqingshan Nvshen Month" campaign.

As a core part of the campaign, the Geopark offers free admission to female visitors from all over the world.

Free Admission Offer: From March 7 to 9, female visitors worldwide enjoy free entry to the main area of Sanqingshan UGGp (cable tickets not included). Reservations can be made at the Geopark ticket offices, via the official WeChat account “Sanqingshan Tourism”, or through online OTA platforms. Admission is upon presentation of a valid ID card.

Monthly Lucky Draw: Throughout March, all female visitors with purchased tickets can participate in a lucky draw. Prizes include new energy vehicles, HUAWEI smart watches for women, and more. The draw officially launches on March 8.

Festival Interaction: On March 8, an interactive game “A Red Lip for the Nvshen” will be held at the Geopark, with participants standing a chance to win brand-name lipsticks.

Anime Dance Competition: The “Spring Dance Season” ACG Otaku Dance Competition will take place on the afternoon of March 8.
Flower Hairpin Service: From March 7 to 9, female university students who purchase a “Buddy Ticket” can enjoy the limited 1-yuan “Floral Grace & Elegance” flower hairpin styling service.

Birthday Benefit: From March 7 to 9, female visitors born in March may claim a free “Nvshen Birthday Gift Pack” worth 50 yuan upon presentation of their ID card.

The launch of the “Sanqingshan Nvshen Month” & Spring Tourism Market Series Events provides visitors with a valuable opportunity to deeply experience Sanqingshan UGGp. It also represents an important step for the Geopark in continuing to build the “The Splendor of Sanqingshan” brand and developing a world-class tourist destination.