On the morning of March 1, the launching ceremony of the 2025 Sanqingshan Cultural Tourism Consumption Season & the "Sanqing Spring Appointment" Consumption Promotion Event was held at Jinsha Square, SanqingshanUGGp. The event was hosted by the Sanqingshan Geopark Administrative Committee and organized by the Bureau of Culture and Tourism and the Bureau of Economic Development of Sanqingshan UGGp, aiming to stimulate consumption vitality through cultural tourism activities and preferential policies.

Lai Xinwei, Member of the Party Committee and Deputy Director of Sanqingshan Geopark Administrative Committee, attended the ceremony and announced the official launch. The ceremony was presided over by Ye Wuqing, Level-3 Researcher of Sanqingshan UGGp. A representative from Yuansheng Tea Enterprise delivered a speech, introducing the integration and development of the tea enterprise with Sanqingshan’s cultural tourism industry.At the launching ceremony, Jiang Quhui, Director of the Bureau of Culture and Tourism of Sanqingshan UGGp, announced the activities and relevant policies of the cultural tourism consumption season. To celebrate International Women’s Day, the Geopark launched the exclusive "Sanqingshan Nvhsen Month" campaign. From March 7 to 9, all female visitors worldwide enjoy free admission to the scenic area. Female visitors also have the chance to win prizes including a BYD Seagull 2025 Smart Driving 305KM Vitality Edition New Energy Vehicle, a HUAWEI WATCH GT5, and a Perfect Diary Second-Generation Bionic Mask Essence Lipstick.

Shao Zheng, Director of the Bureau of Economic Development of Sanqingshan UGGp, released the 2025 Sanqingshan consumer goods trade-in policy and key consumption promotion activities.

The cultural tourism consumption season also features a series of activities, including the 2025 Hundred-City Direct Bus Service Launch, the "Lv Xiao'er" brand release, the spring "10,000-Person Group" outing, the "Spring Dance Season" ACG Otaku Dance Competition, the "Floral Grace & Elegance" 1-yuan flower hairpin experience for female university students, and birthday celebrations for women born in March.

The launching ceremony has laid a solid foundation for the cultural tourism consumption season. Going forward, the geopark will continue to leverage its cultural and tourism resources to develop high-quality cultural tourism products and services.