Phase 1: Travel Agents Conference – Jointly Discussing Development
As the 5th consecutive Travel Agents Conference held by Sanqingshan UGGp, the event gathered key source market partners. Ge Jian, Secretary of the Party Committee of Sanqingshan UGGp, and Wang Qinghui, Director of the Geopark Administrative Committee, sent early Spring Festival greetings to travel agents nationwide and tourists at home and abroad, boosting confidence for the recovery of the post-pandemic tourism market.
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Jiang Quhui, head of the Culture and Tourism Bureau, interpreted the 2023 market policies and launched the newly packaged tour route “Qing-Wu-Jing – The Most Beautiful Journey”. Other Geoparks and travel agents exchanged blessings. They stated that Sanqingshan’s continuous invitations demonstrated sincerity for cooperation and market confidence, injecting impetus into future joint development.
Phase 2: All-Media Promotion, Wonderful Presentation
The promotion event consisted of 1 main venue + 4 on-site sub-venues. The main venue interacted with online viewers in the form of “host + real-time lucky draw”. The four sub-venues –Azalea Valley, Python Slithers out of Mountain & Goddess Peak, Sanqing Fudi, and West Coast Plank Road – were jointly promoted by cultural tourism promoters and internet influencers, with content spread across platforms including TikTok, Rednote, Bilibili, and Weibo.
On-site promotion also covered 4A-level scenic spots such as Yulian Waterfall and Immortal Valley, as well as premium hotels and characteristic homestays including Radisson, Wang Sanqing, New Century Grand Hotel, and Hilton. Lucky draws and interactive sessions were interspersed, integrating product promotion with immersive sightseeing. The live broadcast reached 102,000 viewers and received more than 500,000 likes.
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Phase 3: Integrated Media Communication, In-Depth Promotion
Supported by the Gan Yun Integrated Media Center of Jiangxi Network Station, this event joined forces with more than 50 authoritative media at central, provincial, municipal, commercial and new media levels to build a full-platform communication matrix. It centrally released official press releases and highlights of the event, conducting multi-level and all-round coverage to showcase the new atmosphere, new business forms and new experiences of Sanqingshan tourism.
In 2023, let us jointly witness the grand showcase of the brand “The Splendor of Sanqingshan”, and let the world see Sanqingshan UGGp!
