On July 16, the launch ceremony of the “Deep Affection for the Red Soil, Enjoy Jiangxi” and “Mountain Wonders Beyond Mountains, Sanqingshan” themed high-speed train on the Shanghai-Kunming Line was held at Hongqiao Railway Station. Coinciding with the centenary of the founding of the Communist Party of China, the Sanqingshan UGGp is leveraging China’s high-speed rail network to showcase its stunning landscapes and rich cultural heritage.

The “Mountain Wonders Beyond Mountains, Sanqingshan” themed train will operate along the Shanghai-Kunming High-Speed Railway, a major east-west corridor that stands as the longest and most influential high-speed rail line in China. Spanning multiple provinces and municipalities, including Shanghai, Hangzhou, Nanchang, Changsha, Guiyang, and Kunming, it holds significant strategic value for the Sanqingshan UGGp in advancing its national branding campaign.

Sanqingshan UGGp is capitalizing on the extensive reach, strong connectivity, and broad coverage of high-speed rail media to establish a powerful tourism promotion platform. Through a variety of onboard and exterior displays such as body decals, seat headrest covers, table stickers, posters, branded ceiling panels, LED screens, interior and exterior door stickers, creative graphics, and voice announcements, the Geopark offers a comprehensive, immersive, and high-frequency introduction to its scenic attractions. These include Yujing Peak, Sanqing Palace, Yutai Terrace, and the West Coast Scenic Area.

This multi-channel approach allows passengers to admire the beauty of the Sanqingshan UGGp while traveling, ensuring high visibility and effective promotion of the “Mountain Wonders Beyond Mountains, Sanqingshan” tourism brand.