Lai Xinwei, Member of the Party Committee and Deputy Director of the Geopark Administrative Committee, delivered a speech at the opening ceremony. Jiang Quhui, head of the Culture and Tourism Bureau, presided over the ceremony. More than 260 commentators gathered together to build consensus and make plans for welcoming the spring tourism market and boosting a tourism boom in Sanqingshan UGGp.

This year’s training has added new content on new media operations such as TikTok and Rednote on the basis of traditional courses, helping tour guides master the “traffic code”. At the same time, it has deepened the Taoist culture of “Sanqing Fudi”, encouraging guides to tell the cultural stories of Sanqingshan UGGp well while introducing its natural scenery.

On the morning of the first day, Teacher Chen Shaofang taught TikTok Short Video and Live Streaming Monetization Skills, helping trainees understand the importance of new media and master promotion techniques. In the afternoon, Teacher Weng Liling gave a lecture on Civilized Tourism and Etiquette Norms, emphasizing the importance of etiquette for area management through vivid teaching. Teacher Lu Wei delivered a lecture on First Aid Knowledge, using lively demonstrations to help trainees master first aid skills for emergencies.

The instructors combined their own experiences, interacted with the trainees, and passed on the explanation skills accumulated over the years. The trainees listened attentively, and the atmosphere was enthusiastic. Q&A sessions were also held after class.

Tour guides at Sanqingshan UGGp are important communicators of Sanqingshan’s scenery and culture. Through the three-day systematic training, their presentation skills, reception etiquette and other capabilities will be comprehensively improved, enabling them to provide tourists with higher-quality tourism services and help Sanqingshan UGGp promote its brand “The Splendor of Sanqingshan”.