Since the successful application of Mount Sanqing for the World Geopark, Mount Sanqing is now a world natural heritage, a world geopark, a national 5A tourist attraction and a world-class and national brand. In such a good situation of tourism development, in order to give full play to the advantages of tourism resources in the scenic spot and further strengthen the promotion of winter tourism products, Mount Sanqing has recently actively promoted the in-depth implementation of the Joint Marketing Plan for Winter Tourism in Mount Sanqing, and a number of specific measures have been taken to strengthen winter tourism marketing, striving to "keep the off-season bright" this winter.
Comprehensive promotion of winter tourism products, joint marketing to explore new paths
On January 7, Mount Sanqing organized tourism enterprises and surrounding scenic spots within its jurisdiction to hold a joint marketing forum for winter tourism in Mount Sanqing at Tianlun Hotel, Shangrao City. Many representatives of hotels, travel agencies and surrounding scenic spots spoke freely and actively offered suggestions. The meeting unanimously adopted a joint marketing plan, integrated tourism resources, and focused on promoting winter tourism products; Carry out a series of promotional activities for winter tourism in the main tourist source markets, and send the preferential winter tourism products of Mount Sanqing to the tourist source areas and group agencies. Promote winter tourism routes, consolidate and deepen annual marketing achievements, innovate marketing methods, vigorously carry out online publicity, and constantly increase the attention of Mount Sanqing Scenic Area in the national winter tourism market.
New Year's preferential activities continue to offer real benefits for winter travel in Mount Sanqing
During the period from January 5 to February 5, 2013, Mount Sanqing launched a discount activity for tickets of the scenic spot. During this period, the ticket price was adjusted from 150 yuan/person to 80 yuan/person, and the discount price for students with student cards was 40 yuan/person. The ticket price of Mount Sanqing Cableway has also been adjusted accordingly, from 125 yuan (round-trip) to 110 yuan (round-trip). In addition, all major hotels in Mount Sanqing also have discounts of 2-5%.
Mount Sanqing Tourism Village Celebrates the Spring Festival, Enriches the Connotation of Winter Tourism
In order to further enrich the content of winter tourism in Mount Sanqing, and to better build Mount Sanqing into a holiday resort of "more prosperous peak season, not light off-season", the Spring Festival will be used to activate the atmosphere of Mount Sanqing tourism festival, carry forward the local characteristic culture of Mount Sanqing, show the new style and new development of Mount Sanqing tourism, and let tourists participate in interaction, Mount Sanqing has carefully planned the theme activity of "welcoming relatives in the countryside during the Spring Festival", launched the activity of "winter travel and giving profits", and folk custom experience activities will be held during the New Year's Day and Spring Festival, folk acrobatic stunts such as dragon dance, drum beating, etc. will be arranged, and glutinous rice and fruit beating, and Zongzi and grinding tofu provide tourists with a rich winter tourism feast. Moreover, in order to ensure that the scenic spot will have a safe year, the Mount Sanqing Management Committee has launched relevant plans, requiring all relevant units in the scenic spot to do a good job in safety assurance against bad weather, strengthening the patrol of the scenic spot, and requiring two cableways to maintain and repair the equipment. Organize Mount Sanqing traffic patrol police to invest in traffic maintenance of the mountain road to ensure traffic safety during the Spring Festival.
