Mr. Éric DULUC, President of the International Federation of Tour Operators, delivered an online speech. Mr. Liu Shijun, Vice Chairman and Secretary-General of the World Tourism Alliance, Mr. Zhang Qi, Deputy Director of the Shanghai Municipal Bureau of Culture and Tourism, and Mr. Zhou Jianwen, Deputy Director of the Jiangxi Provincial Department of Culture and Tourism, attended and addressed the conference. Ms. Jiang Lihua, Member of the Standing Committee of the Shangrao Municipal Party Committee and Director of the Publicity Department, delivered a welcome speech and sincerely invited global tourists with the message “Beautiful Shangrao Welcomes You”. Mr. Wang Yong, Vice Mayor of Shangrao, presided over the promotion conference and gave a keynote presentation. Mr. Wang Zhihua, Deputy District Mayor of Xuhui District, Shanghai, and Mr. Kong Xianfeng, Secretary-General of the Shangrao Municipal Party Committee, attended the event. More than 50 leading cultural tourism enterprises and OTA platforms participated in the conference, including China Tourism Group, China International Travel Service, Ctrip, Rednote, and Meituan.
Ge Jian, Secretary of the Party Committee of Sanqingshan UGGp, led a delegation to attend the event. Lai Xinwei and Wang Qiwen, Members of the Party Committee and Deputy Directors of Sanqingshan Geopark Administrative Committee, participated in the promotion and presentation.
Two International Brands Sign to Settle in Sanqingshan UGGp
As a representative of Shangrao’s international cultural tourism projects, Sanqingshan UGGp signed agreements on site with Club Med (France) and Extreme (UK), an extreme sports brand.
Online Exchange between Sister Geoparks & Premiere of Original Single
At the promotion conference, as the leading unit, Sanqingshan UGGp carried out video interaction with 9 other sister parks around the globe to discuss the sustainable development of geoparks. In the “Shangrao Good Gifts” featured market exhibition area, Sanqingshan UGGp showcased a range of culturally creative products with regional characteristics. It also premiered its original single Sanqingshan • Realm for the first time, conveying the landscape artistic conception and cultural temperament of Sanqingshan UGGp through musical art.
This global promotion conference fully demonstrated Sanqingshan’s strength as a World Natural Heritage, UNESCO Global Geopark and National 5A Tourist Attraction. It also marked an important step for Sanqingshan UGGp in introducing top international cultural tourism IPs, expanding the inbound tourism market and enhancing the brand’s global influence.
