On February 20, the online themed publicity activity "The Splendor of Sanqingshan" was launched at Sanqingshan New Century Grand Resort.
The event was sponsored by the Cyberspace Affairs Office of Jiangxi Provincial Party Committee, undertaken by the Cyberspace Affairs Office of Shangrao Municipal Party Committee and Phoenix Net Jiangxi Channel, and co-organized by Sanqingshan Geopark Administrative Committee.

Sanqingshan UGGp is a World Natural Heritage and UNESCO Global Geopark, hailed by Chinese and American geologists as "the most beautiful granite on the edge of the Western Pacific". In recent years, the local area has continuously built the cultural and tourism brand of "The Splendor of Sanqingshan" and promoted the integrated development of culture and tourism.

At the launching ceremony, more than 60 guests attended, including Xiong Lerong, Deputy Director of the Cyberspace Affairs Office of Jiangxi Provincial Party Committee, Jiang Lihua, Member of the Standing Committee of the Shangrao Municipal Party Committee and Director of the Publicity Department, Lv Jing, CFO of Ifeng.com, Ge Jian, Secretary of the Party Committee of Sanqingshan UGGp, as well as representatives of mainstream media, internet influencers, and overseas promotion ambassadors. They jointly launched the twoday mountain exploration tour. In his speech, Xiong Lerong expressed the hope that media and internet celebrities would deeply explore and promote Sanqingshan UGGp, further polish the brand of “The Splendor of Sanqingshan”, and inject positive online energy into the development of Jiangxi.
Lv Jing stated that Phoenix Net would leverage its strengths in international communication to tell the story of Sanqingshan UGGp to the world. Ge Jian hoped that the guests would discover the beauty of Sanqingshan UGGp from unique perspectives and spread its voice. Liu Chaofeng, a media representative, and internet influencer Suo Hanxue said respectively that they would vividly present the landscape and features of Sanqingshan through integrated media reports and new poetic photography.

In the next two days, the media group will venture deeper into the Geopark, walk along the plank roads, climb the viewing platforms, and explore Taoist culture, capturing the unique charm of this Geopark through camera lenses and words.