From June 13 to 15, 2022, the Jiangxi Provincial Tourism Industry Development Conference was held in Ji’an. With its solid achievements in tourism format innovation and brand building, Sanqingshan UGGp was awarded the title of 2021 Provincial Excellent Tourist Scenic Area, marking the third consecutive year winning this honor.
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Ge Jian, Secretary of the Party Committee of Sanqingshan UGGp, received the award on behalf of Sanqingshan UGGp. The Geopark was the only winner of this award from Shangrao City. In an interview with Jiangxi TV at the event, Ge Jian stated that Sanqingshan UGGp has always adhered to a market-oriented approach, listened to tourists’ voices, and maintained innovative momentum despite the impact of the epidemic.
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Remarkable Achievements in Recent Years
Successfully established Jinsha National Tourist Resort in 2020
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Became one of China’s first National Model Units for Civilized Tourism in 2021
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A Diverse Event Matrix to Boost the Market
In recent years, Sanqingshan UGGp has actively explored the integrated development of “Tourism+”, forming a four pillar event matrix: sports competitions, trendy e sports, themed activities, and in-depth cultural promotion.
Sports Competitions:
We successively held the National Bridge Open Tournament, SKYTRAIL International High-Altitude Cross-Country Race, and Poyang Lake Cycling Elite Race. It also innovatively launched the “Yoga for Wellness, Yoga Tour in Sanqing” Yoga Culture Summit, continuously enhancing the “Tourism + Sports” brand.
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Successively held the Tanwan Brand Strategy Conference, Honor of Kings National Challenge, League of Legends Master Challenge, and anime-themed cosplay parties, shaping a new youthful, fashionable and tech-savvy image of Sanqingshan UGGp.
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Covered over a hundred RV self-driving tours, Yangtze River heavy motorcycle rides, the 5·19 China Tourism Day & Alpine Azalea Appreciation Month, “Mountain Oath & Sea Vow” online-famous mountain weddings, “Search for Nostalgia · Celebrate the Lunar New Year” village festivals, 10,000-person flower-viewing groups on March 8, the naming of the “Sanqingshan” high-speed train, recuperation for anti-epidemic personnel who aided Shangrao, study tours at the National Science Education Base, popular live broadcasts of snow scenery, and Hanfu flower-viewing events in early summer, realizing themed activities in all four seasons and highlights every month.
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Successfully held the Challenge the Champions · China Sanqingshan Poetry Festival, traditional Qixi Festival performances in the Geopark, the 3rd Ethnic Minority Culture and Art Festival, Jiangxi Forest Tourism Festival · China Forest Song Festival, and the “Hetang Feast” featured food event, deepening humanistic heritage and promoting in-depth integration of culture and tourism.
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Five Key Development Directions for the Future
Prioritize the integration of culture and tourism, relying on the aesthetic granite landscapes and 1,700 years of Taoist culture, to build a national demonstration model for cultural and tourism integration;
Emphasize digital transformation, and promote “smart tourism” through immersive and interactive technological means;
Boost cultural and tourism consumption, upgrade product structures such as “night tours”, and drive consumption across the whole region;
Focus on rural revitalization, explore the She ethnic culture, immigrant culture and ancient village culture, and cultivate high-quality homestays and cultural and creative products;
Adapt to cultural and tourism development in the post-epidemic era, integrating strategies of ecological protection, rural revitalization and common prosperity into the overall transformation of the Geopark;
Sanqingshan UGGp will take this as a new starting point to plan the overall situation, follow-up development, industrial upgrading and regional revitalization, and continue to promote the renowned brand “The Splendor of Sanqingshan”.
