In June 2022, the launching ceremony of Sanqingshan UGGp "Cool Summer Joyful Tour Season" and the Summer Tourism Consumption Season was held at the square of Jinsha National Tourist Resort. Wang Yong, Vice Mayor of the Shangrao Municipal People’s Government, announced the launch of the event. Ge Jian, Secretary of the Party Committee of Sanqingshan UGGp, delivered a speech, and Wang Qinghui, Deputy Secretary of the Party Committee and Director of the Administrative Committee, presided over the ceremony.

Miao Chengxiao, Level II Researcher of the Municipal Bureau of Culture, Radio, Television, Tourism and Sports, and Qian Qingbin, Member of the Party Committee and Deputy Director of the Administrative Committee of the scenic area, together with other leaders, presented the banner of "Sanqingshan–Shanghai Tourism Market Development Vanguard" to representatives of key travel agencies in Shanghai.

The event coincided with World Cultural and Natural Heritage Day. As a World Natural Heritage Site, Global Geopark and National 5Alevel Tourist Attraction, Sanqingshan UGGp is world-renowned for its 1,700yearold Taoist culture and the reputation of "the most beautiful granite on the Western Pacific coast".

This consumption season integrates the summer resort season, flower appreciation season and graduation season, launching ten themed activities:

• Sanqingshan "Cool Summer Joyful Tour Season"
• "Special Graduation Season"
• Jiangxi Roller Skating Competition – Sanqingshan Station
•  Fairyland Game Tournament
• First Tent Camping Music Festival
•  Alpine Azalea Photography Competition
• Sanqingshan "Flower Fairy" Pageant
• Sanqingshan "Celebrity Mountain Climbing Competition"
• "Fancy Cycling Carnival Season"
• Sanqingshan Tiktok Challenge

The event aims to accelerate the recovery of the tourism economy post-epidemic, boost consumer confidence, and provide strong support for the stable operation of the Geopark and regional cultural and tourism industries.