To further enhance the brand influence of “The Splendor of Sanqingshan” and raise the visibility and reputation of Sanqingshan UGGp in key tourist source markets, and provide visitors with convenient travel experiences, the inaugural ceremony of the 2024 Sanqingshan UGGp in major tourist markets, as well as provide convenient travel experiences for visitors, the launching ceremony for the first batch of tourists through-trains connecting 56 cities across 8 provinces and 1 municipality under the 2024 Sanqingshan UGGp “100-City Tourist Through-Train Program” was held on the morning of January 20, 2024, at the Fenglin Transfer Center of Sanqingshan UGGp. More than 1,500 attendees, including the geopark leaders, representatives from the Cultural Tourism Bureau, the Marketing Center, persons in charge of cooperative channels for the through-train markets, and tourists visiting the mountain.
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It is reported that the launch of these tourist through-train is an important measure for Sanqingshan UGGp to increase its exposure and promote its brand in key tourists markets. It also a significant way to expand the tourist market volume of Sanqingshan UGGp and boost the enthusiasm of various channel partners in market development.
Travel agency representatives at the event stated that Sanqingshan UGGp has sent a positive signal to the market at the beginning of the New Year. This plays an important role in advancing overall planning and scheduling in advance and boosting market confidence. It will effectively promote the growth of self-driving and independent travel markets, and help deepen the fully explore target markets. In 2024, they will assign dedicated personnel, mobilize superior resources to organize tour groups to Sanqingshan UGGp, and jointly increase the tourist volume of Sanqingshan UGGp.
According to reports, in 2024, Sanqingshan UGGp aims to "stabilize existing tourist volume and promote incremental growth. It will further cultivate key tourist markets, and plans to launch tourist through-trains covering over 70 target markets around Jiangxi Province in the future. This will form a 100-city tourist passageway Sanqingshan UGGp, comprehensively expand its tourism market radius, and further enhance the brand of “The Splendor of Sanqingshan”.