In late June 2022, the main scenic area of Sanqingshan UGGp successively welcomed many batches of "interprovincial thousand-person tour groups", "thousand-person study tour groups" and "Youth Graduation Season" themed groups. The Geopark was crowded but in good order. Interprovincial tourism has recovered to pre-epidemic levels, with nearly 70% of visitors coming from outside the province, and the market structure continues to improve.

Study tour activities have become a highlight. Children practice the belief that "seeing is better than hearing, and doing is better than seeing" in nature. Through the Geopark's geological, ecological and cultural study courses, they broaden their knowledge and get close to nature.

Since June, the number of tourists in the Geopark has increased significantly for half a month. The recovery momentum benefits from a series of targeted "going global" marketing campaigns in the early stage:

Hangzhou Special Promotion: Entering West Lake to share the beautiful scenery of Sanqingshan UGGp with Hangzhou citizens;

Shanghai Marketing Vanguard Team going deep into communities to keep up with market trends;

"Alliance Garden" Rehabilitation & Leisure Product Design Competition, integrating Sanqingshan UGGp elements to attract rehabilitation and leisure tourists;

Issuance of tens of millions of tourism consumption vouchers: 80/100/200/300-yuan vouchers continuously available, covering admission tickets and hotel expenses;

A series of themed activities: Dragon Boat Festival "Zongzi" Blessings, "Alpine Azalea Flower Appreciation Month", "Cool Summer Joyful Tour Season" and so on.

Summer vacation is approaching, and more amazing activities will be launched soon. Sanqingshan UGGp "Cool Summer Joyful Tour Season" is currently underway. Tourists are sincerely invited to seize the summer days, climb mountains, play in the water, and enjoy a cool summer.