On July 17, 2025, Sanqingshan UGGp held a mid-year publicity and marketing work conference. The meeting comprehensively summarized the achievements in the first half of the year and mapped out the tasks for the second half. Ge Jian, Secretary of the Party Committee of the geopark, attended the meeting and delivered a speech, while Wang Chunhui, Deputy Secretary of the Party Committee and Director of Sanqingshan Geopark Administrative Committee, presided over the meeting.

The meeting clarified three core directions for future work: First, deepen innovation-driven development, keep pace with market demand, further explore local cultural connotations such as Taoist culture, specialty cuisine, and intangible cultural heritage lanterns, constantly innovate publicity and marketing methods, and steadily improve the quality of tourism services and market competitiveness. Second, strengthen the development of the talent team. By introducing young talents and carrying out professional skills training, a high-quality publicity and marketing team will be built to inject new impetus into the "The Splendor of Sanqingshan" brand.

The meeting put forward specific requirements for the work in the second half of the year. At the meeting, Wang Chunhui pointed out that the "Five Firm Commitments" must be fulfilled, namely: firmly expand the increment of tourists; firmly enrich tourism formats; firmly strengthen market support; firmly promote product innovation; firmly optimize service standards. All efforts will be made to build Sanqingshan UGGp into a high-quality world-class tourist destination.

At the meeting, the Bureau of Culture and Tourism of the Geopark delivered a detailed report on the achievements of publicity and marketing work in the first half of 2025 and the specific plan for the second half of the year. Representatives from cooperative travel agencies including Anhui Gaoshi International Travel Service, as well as online travel agencies (OTAs) such as TikTok and Ctrip, and homestay and hotel representatives were invited to attend the meeting and deliver exchange speeches, actively offering suggestions for the tourism development of Sanqingshan UGGp.

The convening of this meeting has clarified the direction for the publicity and marketing work of Sanqingshan World Geopark in the second half of the year.

Taking this meeting as an opportunity, the Geopark will continue to carry forward the campaign of “Excellent Services, Splendid Quality”, strengthen industrial administration, promote consumption upgrading, and advance the high-quality development of the tourism industry with effective work.