At the meeting, the Publicity and United Front Work Department and the Bureau of Culture and Tourism reported on the implementation in the first quarter and the plan for the second quarter. The Marketing Service Center interpreted the market channel policies and tourism products for the second quarter. The Economic Development Bureau announced the key investment promotion directions and business format layout. Enterprise representatives reported their operation in the first quarter and marketing plans for the second quarter.
Lai Xinwei arranged ten key marketing tasks, emphasizing the need to establish an overall brand awareness, mobilize enterprises in the area to participate in marketing with a sense of ownership, and present Sanqingshan’s beautiful scenery, delicious food, fine accommodation, good people, great souvenirs and favorable policies in a panoramic way. Meanwhile, efforts should continue to introduce high-quality enterprises, develop high-quality business formats, strengthen professional training and improve management standards.
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In his concluding speech, Wang Qinghui set clear goals and work requirements for the second quarter:
I. Set an ambitious goal
With “The Splendor of Sanqingshan” as the main brand, promote the brand from regional fame to national renown, and strive to make it a household name year by year.
II. Cultivate three kinds of thinking
Systematic thinking: Take products as the core, marketing as the key and services as the support to promote work in a coordinated way.
Market-oriented thinking: Learn from the outside world, keep up with market trends and broaden vision and thinking.
Data-driven thinking: Deeply mine data, establish a marketing database, and empower precision marketing with data.
III. Strengthen three awarenesses
Overall situation awareness: Build a community of shared future, integrate into the overall marketing of the whole mountain, and act as a “golden microphone” to spread Sanqingshan UGGp.
Innovation awareness: Innovate marketing products, content and mechanisms to adapt to the development of the times.
Responsibility awareness: Dare to act and innovate, improve the fault-tolerance mechanism, and fulfill responsibilities for long-term development.
The meeting stressed that the spring of tourism has arrived. The whole mountain should take courage as the priority and hard work as the lead, unite and forge ahead, and make unremitting efforts to build a high-quality world-class tourist destination and write a new chapter of “The Splendor of Sanqingshan”.
