On June 22, the 2026 Wuyuan & Sanqingshan (Hong Kong) Cultural Tourism Promotion Conference themed Wuyuan for Worldly Joys, Sanqingshan for Serene Escape, co-hosted by the Administrative Committee of Sanqingshan UNESCO Global Geopark and the People’s Government of Wuyuan County, took place in Hong Kong. Sanqingshan and Wuyuan extended a warm invitation to Hong Kong residents. The event was attended by leading officials from cultural and tourism authorities of Jiangxi and Hong Kong, representatives of Hong Kong-based institutions, heads of Hong Kong travel agencies, inbound tour wholesalers, MICE organizations, study tour providers and high-end customized travel companies, delegates from the Jiangxi Chamber of Commerce and Entrepreneurs Association in Hong Kong, as well as guests from local Hong Kong newspapers, TV stations and new media platforms.
The promotion conference opened with the warm-up song and dance performance Green Mountains and Clear Waters Are My Hometown. Popular travel preferences among Hong Kong residents such as idyllic rural getaways and wellness retreats align perfectly with Jiangxi’s abundant cultural and tourism resources. The cultural and tourism industries of Hong Kong will deepen all-round, multi-level and wide-ranging cooperation, jointly integrate premium tourism resources and explore new blue oceans for cultural tourism development.
A World Natural Heritage Site, UNESCO Global Geopark and National 5A-level Tourist Attraction, Sanqingshan centers on its core brand The Splendor of Sanqingshan. Focused on the core IP of "granite landforms + Taoist culture + wellness vacations", it has launched a variety of themed "Greater Sanqingshan" itineraries for overseas visitors. Partnering with Huangling in Wuyuan and Jingdezhen, Sanqingshan has created the premium World Heritage golden travel route "Sanqingshan-Wuyuan-Jingdezhen", whose high-quality tour packages are already available in Hong Kong, Macao and Southeast Asian markets.
Boasting a mature cultural tourism market and rich operational expertise, Hong Kong serves as a vital bridge connecting mainland China’s cultural tourism industry to the global arena. A tourism strategic cooperation agreement was signed between the two sides at the conference, committing both parties to integrate resources and jointly expand tourist source markets.
Sanqingshan’s distinctive cultural and creative products stood out as a major highlight of the event. A full range of tourist merchandise branded under The Splendor of Sanqingshan was showcased, blending exquisite craftsmanship with practical functions and drawing crowds of guests to stop and admire them. Many Hong Kong travel trade representatives commented that these cultural and creative goods carry unique cultural identity and practical value, making ideal souvenirs for Hong Kong tourists visiting Jiangxi.
From the source of the Dongjiang River to the banks of the Xiangjiang River, the profound bond linking the two waters has never faded. With their most enchanting scenery, Sanqingshan and Wuyuan await every friend from Hong Kong.
